Quigo on the Rise!
Amit Chowdhry | Tuesday September 19, 2006 | 587 views
Adsonar, Quigo Technologies Inc.’s reply to Google Adsense and Yahoo! Content Match, has been beefing up their client list and recently was acclaimed a featured article by CNN asking, “Quigo: The next Google?” Adsonar grabs keywords from web pages and generates relevant ads for web publishers to implement on their website.
In July 2006, Cox Newspapers owners of key newspaper publications snagged Adsonar’s services for their child companies including The Atlanta Journal-Constitution and the Austin American-Statesman. ESPN.com announced that they would be using Adsonar starting in the fall. Before Adsonar, ESPN.com was using Yahoo! Content Match. MarthaStewart.com, FOXNews.com, and USAToday.com are other high-profile websites that are monetizing from Adsonar. Also about one week ago, resume building and job database website, Careerbuilder.com also signed a deal with Quigo.
Several internet business experts are commenting that Quigo’s model of success is based on Quigo’s primary interest is to partner with companies and not to rival against them. For example, Google News can be seen as a rival to online newspaper publications whereas a Quigos News does not exist, therefore why should newspaper companies support Google by helping Google make money from Google Adsense.
Adsonar also offers a private Adsonar customer-supplier direct relationship so that ads of preference are provided on their websites. ESPN VP of Strategy and Business Development, Tim Dolman, statated that “Yahoo and Quigo both have good products but we liked the idea of having a little more control of our own destiny in having a private label service. Advertisers have the opportunity to buy ads on ESPN.com on its own merits.”
One of Quigo’s biggest investors is VC firm, Highland Capital which also funded Ask.com, Lycos, and Mapquest. Steamboat Ventures, an owner in Walt Disney and ESPN.com also has funded in Quigo as well. Quigo was co-founded by Yaron Galai, who “holds a patent (with 6 more pending) in the field of information retrieval from database-driven sources of information.”
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