Friendster Gets Political with Partner, ViTrue Inc
Amit Chowdhry | Monday October 16, 2006 | 545 views
Just a day after the New York Times released an article discussing the flaws of Friendster, the social network has partnered with ViTrue Inc. to create a political advertisement competition called “Get Political!” In this competition, Friendster users can upload videos of their political viewpoints to share with everyone. It is still yet undetermined how Friendster will balance the masses so that there is an equal viewpoint of liberals, conservatives, and other parties. Even with moderation, this issue is definetely an important one to consider because if there is a lean towards conservative favor, then liberals would be deterred from participating and vice-versa.
There are two places to submit videos. The first is at [Friendster] and the second is at [Sharkle]. ViTrue Inc owns Sharkle.com which has won an award by BusinessWeek as being one of the best video sharing websites. The content runs until November 6, 2006 and the top 6 winners will receive prizes such as $2500, a Sony video camera, and four video iPods. In order to prevent too much mudslinging in the videos, Friendster will moderate the videos that are submitted.Â
In response to the contest, Kent Lindstrom, President of Friendster has stated, “No longer do we, as Americans, have to be passive participants in the TV-driven campaign process.” Lindstrom followed that by stating, “With the easy to use ViTrue video platform, our politically-savvy members can engage in important political dialogue and use Friendster as their hub for political expression and participation. We’re excited to see the creativity and passion that our member’s political views spark in an effort to show support to their chosen candidates and political parties [Source].”
Friendster is not the only social network that is involved in the political process. Political candidates have profiles on Facebook in which users can interact with these candidates and read updates about them.
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