Viacom Inc. Has Acquired Quizilla
Amit Chowdhry | Monday October 16, 2006 | 1,070 views
Viacom Inc. (NYSE:VIA) has announced that their subsidiary company, MTV Networks has acquired Quizilla. Quizilla is a company that was formed in 2002 where users can create quizzes. Quizilla is a top 5 online portal for female teenagers and in September 2006 alone, Quizilla was visited by 3.1 million unique hits.
“The website was acquired from Gorilla Nation Media, LLC, on behalf of the Nickelodeon/MTVN Kids and Family Group [source].” Viacom’s plan with Quizilla is to integrate the service onto The-N.com’s ‘The Click’ videos. 
Quizilla has joined a plethora of web applications that are family-oriented surrounding Viacom’s Nickelodeon. Other websites include Shockwave.com and AddictingGames.com which were acquired in August. In September, ParentsConnect.com was launched in Beta mode. One of the most recent features of Nickelodeon online is Turbo Nick 2.0, a video portal tailored for children. Kids these days… Back when I was a kid, I had to walk to school through 20 feet of snow going up-hill both ways.
“The acquisition of Quizilla combined with The-N.com and NeoPets will further deepen our already strong connection with our audience and provide them with new ways to experience our content on The N as well as the ability to create and share their own creative ideas and passions through Quizilla,” stated Cyma Zarghami, the President of Nickelodeon Television. “This is a great complement to our portfolio of brands that super serve preschoolers, kids, teens, parents and families overall.”
This news from Viacom comes shortly after Viacom mentioned that Facebook is too expensive for them right now, but they wanted MySpace for $500 million when Murdoch bought it. The Viacom-Quizilla acquisition details are not disclosed.
[Here] is the acquisition press release on the Viacom website.
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Categorized under M&A, Quizilla, Viacom Inc
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