Today Adobe Systems Inc. (NASDAQ:ADBE) has acquired Serious Magic Inc.â„¢. Serious Magic Inc. is a developer of video editing software such as Ovationâ„¢, Visual Communicator, DV Rack, and ULTRAâ„¢ 2 . Serious Magic is also the creator of Vlog It!â„¢ Vlog It!â„¢ enables users to create video messages and easily and them to blogs.

Adobe® plans on streamlining Serious Magic products into the Adobe line of video software family which includes Adobe® Premiere. “The huge momentum behind Flash® Video, which is powering everything from online TV shows to YouTube and MySpace, is turbo-charging Adobe’s video business,” stated John Loiacono, the Senior VP of the Creative Solutions Business Unit at Adobe. “The purchase of Serious Magic accelerates our vision to make, not just video but all dynamic media, an even more ubiquitous communications vehicle, whether you’re delivering content for the broadcast market, over the web or on mobile devices [source].”

Serious Magic™ is a privately held company based in Folsom, CA and Adobe Systems Inc. is a San Jose, CA based company. Adobe® had acquired Macromedia in December 2005. MSN Soapbox and Google Video also utilize Macromedia Flash® technology.