Six Apart Ltd. has released the much-awaited Vox today.  Six Apart owns popular blogging websites, Live Journal, TypePad, and Movable Type.  Six Apart hopes to encourage more people to use blogs who are not tech-savvy. 

Vox is entering the blogging industry with numerous competitors.  Vox will be facing off against other easy-to-setup blog tools such as Google’s Blogger, Windows Live Spaces, and Xanga.  Not only that, but Vox will also be taking on social networks with blog features such as Facebook Notes, MySpace blogs, Friendster blogs, and countless other websites.

According to ITworld.com, “Mena Trott, Six Apart’s president and co-founder, maintains that each service appeals to a different type of person. TypePad, which requires a fee, is aimed at bloggers with a certain degree of technical savvy and an interest in drawing large audiences to their sites. Meanwhile, LiveJournal, which has free and fee-based levels of service, is more of a social network that generally appeals to people under 25, she said.”  Vox is likely to appeal to a blog audience for users looking for a small-scale number of visitors. 

Vox will allow users to have similar capabilities as MySpace profiles.  Users will be able to embed audio, video, and pictures from providers such as Flickr, YouTube, and Google Video. Vox will also allow blogs to deliver feeds via RSS. 

The success that Movable Type, Live Journal, and TypePad has had thus far is evidence that Six Apart’s Vox will be a definete hit as well.  According to Alexa traffic, Vox is currently the #2309 ranked website according to its 3 month average and according to Today’s hits, it is ranked #1725. 

Related Posts:

• August 26, 2009 -- Google, TypePad, and CBS Now Using Bit.ly For URL Shortening
• December 2, 2008 -- Six Apart Acquires Pownce And Shuts It Down
• August 7, 2007 -- Rumor: Brad Fitzpatrick, Founder of LiveJournal Leaving Six Apart To Join Google