A victory for professional bloggers everywhere, TreeHugger.com was acquired by Discovery Channel yesterday. “TreeHugger.com is a strategic complement to our digital media portfolio, aligning perfectly with Discovery’s corporate values and the Planet Green initiative,” stated Bruce Campbell, The President of Digital Media, Emerging Networks and Business Development at Discovery Communications. “Bringing TreeHugger.com into the Discovery family gives it the resources to continue doing what it does best: bringing green living to the masses.”
TreeHugger.com is no exception when it comes to addressing nature-related issues. TreeHugger is known for their green-living blogs, daily newsletters, videos, radio programs, news, and user-generated content.
And the Discovery Channel covers human connection with nature. One of the best known celebrities to appear on the Discovery Channel is Steve “The Crocodile Hunter” Irwin whose life was cut short when sting ray attacked him in the Great Barrier Reef when filming a segment called Ocean’s Deadliest.
A program that I also enjoyed that was produced by The Discovery Channel is Jeremy Piven’s Journey of a Lifetime. Piven travelled around India to see tour the streets of Bombay, visits some gurus of Yoga, and participated in a candle-lighting ceremony at the Ganges River. Piven is most well known for his role as power-agent Ari Gold in HBO’s Entourage.
TreeHugger was founded in 2004 by Graham Hill.
