Microsoft Flexing Ad Muscle Further: Wins WSJ Deal
Microsoft announced yesterday that they are the exclusive provider for advertising on The Wall Street Journal web site.Â This is a big win for the Redmond, Wash.-based software conglomerate.Â Microsoft has similar deals with Digg and Facebook.
Through this deal, Microsoft will also power the ads for Barrons.com, MarketWatch.com, AllThingsD.com, and other WSJ-owned online properties.Â
â€œRelevant and targeted digital advertising is important to our business and to the quality of the experience that we deliver to our users,â€ stated Gordon McLeod, President of The Wall Street Journal Digital Network. â€œMicrosoftâ€™s state-of-the-art advertising platform will enable us to dramatically improve our revenues from this key sector, and we look forward to working together.â€
Altogether, the websites in The Wall Street Journal Digital Network generate 20 million unique visitors per month.Â The Microsoft ads will start appearing in February.
â€œThis deal is a significant win for Microsoft for two key reasons. First, it makes the extended Microsoft advertising network the premier destination for advertisers interested in reaching financially minded users, as it complements our offering in this vertical through MSN Money and other syndication partners,â€ stated Brian McAndrews, Senior VP of Advertiser and Publisher Solutions at Microsoft. â€œSecond, this deal is a strong indicator that weâ€™re gaining significant traction with our advertising platform. The Wall Street Journal Digital Network is one of the largest financial services publishers in a very dynamic vertical segment, and weâ€™re delighted to add it to our portfolio.â€
Microsoft affirmed their position in the digital advertising industry through its acquisition of aQuantive for $6 billion in May 2007.
[Information Source: Microsoft PressPass]This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry