Shake-Up In The Alexa Top 10: YouTube and Surges To The Top 3

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Over the past couple weeks, there have been some interesting changes in the Alexa Top 10 Global sites.

Battle of The Searches With A Little Video Website In Between (1-5)
1.) Yahoo! has retained their #1 position.  They have millions of users chatting away on their Messenger software, watching Yahoo! Videos, listening to Yahoo! Music, and playing Yahoo! Games.  For Google or Microsoft to take away their user loyalty, it’ll be tough.  Microsoft seems this as being an issue, hence the $44.6 billion offer.

2.) YouTube is the most surprising of all.  YouTube surpassed Google, its own parent company.  This is an indication that everyone that uses the Internet all over the world is interested in video content now more than ever.  Google acquiring YouTube for $1.7 billion was such a bargain for the search company.  Considering that Yahoo! is worth $44.6 billion and they are one rank higher than YouTube, YouTube must be worth at least $30 billion today.  Video startups, this is your time.

3.)  This ranking was inevitable for them since Microsoft switched a majority of their online services under this domain name.  Hotmail is now, MSN Messenger is now Windows Live Messenger, Windows Live Spaces is their free blogging platform, etc.

4.) Google dropped by 1.  They are still in the close running against Microsoft and Yahoo!, but YouTube made up for their fall.  Google could easily pass if they put YouTube under the domain, but that would just look ugly.  Imagine having a friend sending you an IM that says “Check out this video at” instead of “Check out this video at”

5.) is becoming the personalized arm for Microsoft., a news portal also includes, MSN Video. used to be #3, but is losing traction due to its sister-site,

The Social Networks And The Open Source Encyclopedia (6-10)
6.) is currently the world’s biggest social network and is owned by News Corp.  MySpace was originally an indie site made for musicians to connect with each other and was created by Tom Anderson and Chris DeWolfe.  MySpace is now being used by News Corp. as real estate for advertisements.  News Corp. is also pushing the MySpace brand in major aired events like the Super Bowl.  During the Super Bowl, it was pointed out that advertisements can be watched on

7.) Facebook is the $15 billion valuated social network that is now an exclusive advertisement partner with Microsoft.   Facebook quickly lifted the mat from under MySpace.  In the last 2 years, Facebook started allowing applications and allowed anyone to register for their site, characteristics that were very MySpace and Friendster-like.  But Facebook has grown rapidly on the Alexa top sites and those are a couple of the reasons.  Will Facebook beat MySpace within the next few months?  Very likely.

8.) Hi5 is one of the biggest social networks in Latin America.  The company has 98 million users and was founded by Ramu Yalamanchi in 2002.   Hi5 recently launched a Chinese version of their site and raised $15 million last month.

9.) Wikipedia is the most well-known use of open-source today.  Content on Wikipedia is all provided by its users.  The company was founded by Jimmy Wales and Larry Sanger.  By the end of 2007, Wikipedia had 9.25 million articles written in 253 languages.  Not too shabby for a 7 year old online encyclopedia.

10.) Orkut, another Google property founded by Orkut Büyükkökten is another social network. This is also the most visited web site in Brazil.  I bet if you go to an Internet Cafe in Brazil, at least half the people will visit Orkut at least once or twice, just like if you go to any college campus in America, you’ll see Facebook loaded on many of the screens in the libraries.  As a matter of fact, 55% of all Orkut’s traffic is from Brazil and 17% is from India.

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This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at