Taylor Nelson Sofres Acquires Compete.com For $75 Million+

Taylor Nelson Sofres, a London, England based market research company has paid $75 million to have Compete.com integrated into their company.  Compete could receive an additional $75 million in earn-outs through 2010 as well [Source: Techcrunch].

Compete.com mines data from 2 million Compete Toolbar users to monitor online behavior.  TNS will use this data for the purpose of providing extra services to their own clients.

Compete.com will remain operating as a stand-alone company.  Compete raised $43 million in capital since 2000 from various venture capital firms including Charles River Ventures, Commonwealth Capital, Chicago Growth Partners, and Split Rock Partners.

Competitors include Alexa, comScore, and Quantcast.  The power of analytics reporting has on Wall Street was recently demonstrated when comScore revealed a slip in Google Ads clicks.  GOOG stock dropped heavily shortly after comScore’s announcement.

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