Rumor: Federated Media Raising Second Round of Funding

Federated Media Logo
Federated Media Publishing, the advertising brokerage company founded by John Batelle is rumored to be raising another amount of funding.  The second round of funding is expected to be between $20-$30 million according to Stefanie Olsen, an editor at CNET.  The first round of funding was $4.5 million by JPMorgan Partners, the Omidyar Network, and The New York Times.  The Omidyar Network was founded by Pierre Omidyar, founder of eBay.

Federated Media also recently employed GCA Savvian Advisors to help them work investment queries.  There was a rumor floating that Federated Media was offered $100 million for a buyout, but turned it down.  Ad networks around the world are raising funds and are being acquired.  Google acquired DoubleClick for $3.1 billion and Microsoft acquired aQuantive for $6 billion.  Yahoo! and AOL have also picked up a couple of advertising companies as well.

Federated Media has been generating large sums of advertising revenue and has even paid some of their clients $1 million.  Federated Media’s network of publishers include TechCrunch, Mashable, GigaOM, Digg, and BoingBoing.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at

Rumor: Federated Media Raising Second Round of Funding Comments

  1. Eric Eldon says:

    Pulse2 sucks for ripping off the content of good writers without even linking back. We’re coming for you.

  2. Amit Chowdhry says:

    If you’re referring to this article, it was written 13 days ago and I linked it back to CNET (where I got the info from). I didn’t get this info from VentureBeat. When I do get my info from VB, I do link back to VB.

    When’s the last time I linked back to VB you ask? Yesterday!

    Do a little bit more research before you question my blogging ethics.

  3. Eric Eldon says:

    Amit, woah, that was my bad. I take back what I said, and my apologies. I wasn’t looking carefully enough. I thought you were doing what certain spammy sites do, which is ripoff off our posts, sometimes even redirecting to pages that look kinda like ours but with their URLs.

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