– Epic Failure?


Guy Kawasaki’s newest brainchild,, recently launched. According to Guy, Alltop is an ‘online magazine rack’ what ever that means. Not too long ago, Guy had also launched Truemors. Truemors was doomed from day one. I think Alltop may also share Truemors’ fate.

Alltop basically aggregates recent posts and news from top online publications such as the Wall Street Journal and the NYT. The site’s technology is nothing buzz-worthy. There is no popularity algorithm programmed into the site. Alltop is essentially a RSS reader without the option to select feed sources.’s architecture is seemingly so simple, it would take any good developer less than a day to replicate the site.

Alltop is an absurdly unnecessary addition to the already crowded online news and blogs aggregation space. Alltop will most likely gain some traction in the beginning because of Guy’s ‘star-power’ but I have no doubt that it will eventually fade into Web 2.0’s black hole. – Epic Failure? Comments

  1. Ryan says:

    You neglect to mention the added benefit of being able to *find* good RSS feeds at a glance, categorized very nicely. Sure it’s nothing exceptionally ingenious, but it is clean, simple, and a great place to start.

  2. Barbara Ling (aka Owlbert) says:

    I disagree with the post and agree with the first commentor – finding GOOD RSS feeds (especially in niches not related to your current interest) is tedious at best. I use AllTop for my feed monitoring daily.

    Data poins,


  3. Anonymous says:

    At first I disagreed with this post, but then I realized that this whole site can be created as part of a feature that Netvibes has.

    Netvibes has an option called Universes. Universes allows you to share your RSS feed selections with anyone else…. for free.

    If i was guy, i would ask for the $10,000 back and create a free netvibes universe to share with the world. i do not think this is a real startup

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