Comments on: Microsoft Acquires Advertising Firm, Rapt. This Move Seems Pretty Pointless To Me.

By: Jay

Jay — Sat, 15 Mar 2008 16:17:27 +0000

I see DoubleClick ads on my Wall Street Journal mobile notifications too.and sometimes i see doubleclick ads built into other popular web sites by reading the bar at the bottom of the web browser.

i think doubleclick has stronger market share than aquantive.

By: Amit Chowdhry

Amit Chowdhry — Sat, 15 Mar 2008 16:11:34 +0000

I believe that Microsoft bought aQuantive to prove a point to Google. Google bought DoubleClick for roughly $2-$3 billion. So Microsoft used their muscle to buy aQuantive for $5-$6 billion.

Now that Google has clearance from the EU, they can ramp up DoubleClick to seize more marketshare. This is what Microsoft should be doing with aQuantive, not buying up a few mom-and-pop advertising shops.

By: Thiago Guerra

Thiago Guerra — Sat, 15 Mar 2008 15:46:20 +0000

You have a good point but unfortunately Microsoft doesn’t have much time if they want to beat Google. Google just bought DoubleClick a Microsoft now have to make their move or…
I don’t think Microsoft hunger will end any time soon and I don’t think that bringing new technology to their house will do any harm do their employee satisfaction.