CafeMom Raises $12 Million; Total Funding Now At $20.3 Million
CafeMom is a social networking site for moms and is also a site for parenting.Â The New York-based social network company announced that they have raised additional funding at $12 million.Â This round of funding was provided by Highland Capital Partners and Draper Fisher Jurvetson.Â Since the site has launched, CafeMom raised $20.3 million total.
CafeMom has several sponsors that have created ad campaigns around their social network.Â Clients include Nestle, Unilever, Kraft, Disney, J&J, and Best Buy.Â According to CenterNetworks, ad campaigns run for about $200,000-$500,000 on average.
Recently CafeMom released a feature called Hot List.Â Hot Lists encourages moms to submit parenting-related news and to “Bump” them.Â The feature is a blatant Digg replica.
CafeMom receives about 6 million monthly visitors and 120 million page views [Source: Mashable].This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry