CafeMom Raises $12 Million; Total Funding Now At $20.3 Million
Amit Chowdhry | Tuesday March 18, 2008 | 1,185 views
CafeMom is a social networking site for moms and is also a site for parenting. The New York-based social network company announced that they have raised additional funding at $12 million. This round of funding was provided by Highland Capital Partners and Draper Fisher Jurvetson. Since the site has launched, CafeMom raised $20.3 million total.
CafeMom has several sponsors that have created ad campaigns around their social network. Clients include Nestle, Unilever, Kraft, Disney, J&J, and Best Buy. According to CenterNetworks, ad campaigns run for about $200,000-$500,000 on average.
Recently CafeMom released a feature called Hot List. Hot Lists encourages moms to submit parenting-related news and to “Bump” them. The feature is a blatant Digg replica.
CafeMom receives about 6 million monthly visitors and 120 million page views [Source: Mashable].
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Categorized under CafeMom, Draper Fisher Jurvetson, Highland Capital Partners
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