Last.fm and CBS Radio To Power Each Other
“The content and distribution power between these brands is incredible, and we’re tapping into that strength to greatly expand our digital footprints while significantly improving the user experience on all our platforms.”
-CEO of Last.fm, Felix Miller
CBS Interactive has found a use for the music social network they acquired last year, Last.fm. CBS Radio will be levaraging Last.fm to distribute CBS Radio. Some of the stations that Last.fm will be streaming includes WCBS (New York), KROG (L.A.), WXRT (Chicago). Using the CBS Radio player, visitors will be able to listen to full songs on Last.fm. CBS acquired Last.fm for $280 million in May 2007.
CBS Radio has over 140 radio station. Last.fm CEO, Felix Miller claimed this initiative is “the first of what we hope to be many collaborations (with) CBS Radio.”
CBS Radio also recently took advantage of AOL and XM’s contract expiration. CBS Radio will be rolled into AIM and other AOL properties around May 2008. CBS Radio will be brokering the advertising and splitting the revenue with AOL.@amitchowdhry or on Google+ at +AmitChowdhry