“We want to be very closely associated with online video, where we see a huge opportunity. There is a lot of online video available but very little is advertiser-friendly and even less of it is bought and sold on planner-friendly terms. We are going to capitalize on our knowledge of how television advertising is bought and sold, but adding the unique targeting and performance capabilities of online video.”
-Hernán López , President of .FOX Networks
News Corporation’s .FOX Networks division has acquired 56% in video advertisement company, UTarget. The Windsor, United Kingdom-based advertising company has 630 publisher websites with 15 second ads built in before the videos.
The acquisition price was undisclosed. Hernán López , President of .Fox Networks reported to paidContent that the its a “reasonable multiple” based on its revenue of the last 12 months: £5 million+. UTarget will now be called Utarget.Fox. UTarget ads will now be delivered to News Corporation’s subsidiaries such as MySpace in different countries.
Information Source:
[1] paidContent: Fox Buying Majority Of UK Video Ad Outfit Utarget by Robert Andrews