Yahoo! Acquires Visitor Tracking Software, IndexTools

Yahoo! Acquires IndexTools
“Yahoo! believes that the ability to generate the most valuable and relevant insights is essential to seizing market opportunities and creating successful campaigns,” stated Bassel Ojjeh, Senior VP and head of Yahoo!’s Strategic Data Solutions group. “We expect that the IndexTools’ technology platform will provide our customers the opportunity to more quickly uncover and act on these insights, enhancing Yahoo!’s status as a partner of choice in online marketing and the must buy for the world’s advertisers.”

Yahoo! (NASDAQ:YHOO) has managed to acquire another company while dealing with AOL, Google, Microsoft, News Corporation, Time Warner, etc. Yahoo! bought advertising analytics firm, IndexTools. IndexTools started in 2000 and is based in Frankfurt, Germany.

IndexTools provides analytics software for marketing companies.  For Yahoo!, IndexTools’ technology will be used to complement other analytics tools that the search engine company offers for their online advertising campaigns.

alarm:clock also points out that IndexTools tracks data across Microsoft adCenter and Google.   This definitely makes the acquisition sweeter.

Information Source:
[1] Yahoo Press Release: Yahoo! Announces Agreement to Acquire IndexTools’ Analytics Business
[2] alarm:clock – Yahoo! Buys Ad Analytics Firm Indextools

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at

Yahoo! Acquires Visitor Tracking Software, IndexTools Comments

  1. Amit Elhanan says:


    sorry to do this in the comments for this post,but I need your help finding something, I recently read a post somewhere about a service that let you leave voicemails for people without their phones ringing- so dialing directly into their voicemail. have you by any chance come across a similar post or know what I am talking about?

  2. Amit Chowdhry says:

    Hi Amit,
    I did a quick Google search and I ran into this blog post that explains that concept a little bit

    This person wrote that Skype has that feature.

  3. amit elhanan says:

    Eventually, I found it last night on WebWare. It’s called SlyDial. Thanks for the post that you found for me, it was a good read

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