Yahoo! Acquires Visitor Tracking Software, IndexTools

Amit Chowdhry | Saturday April 12, 2008 | 762 views

Yahoo! Acquires IndexTools
“Yahoo! believes that the ability to generate the most valuable and relevant insights is essential to seizing market opportunities and creating successful campaigns,” stated Bassel Ojjeh, Senior VP and head of Yahoo!’s Strategic Data Solutions group. “We expect that the IndexTools’ technology platform will provide our customers the opportunity to more quickly uncover and act on these insights, enhancing Yahoo!’s status as a partner of choice in online marketing and the must buy for the world’s advertisers.”

Yahoo! (NASDAQ:YHOO) has managed to acquire another company while dealing with AOL, Google, Microsoft, News Corporation, Time Warner, etc. Yahoo! bought advertising analytics firm, IndexTools. IndexTools started in 2000 and is based in Frankfurt, Germany.

IndexTools provides analytics software for marketing companies.  For Yahoo!, IndexTools’ technology will be used to complement other analytics tools that the search engine company offers for their online advertising campaigns.

alarm:clock also points out that IndexTools tracks data across Microsoft adCenter and Google.   This definitely makes the acquisition sweeter.

Information Source:
[1] Yahoo Press Release: Yahoo! Announces Agreement to Acquire IndexTools’ Analytics Business
[2] alarm:clock - Yahoo! Buys Ad Analytics Firm Indextools

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Comments

  1. Amit Elhanan
    April 13th, 2008 at 5:17 pm

    Amit,

    sorry to do this in the comments for this post,but I need your help finding something, I recently read a post somewhere about a service that let you leave voicemails for people without their phones ringing- so dialing directly into their voicemail. have you by any chance come across a similar post or know what I am talking about?

  2. Amit Chowdhry
    April 13th, 2008 at 5:27 pm

    Hi Amit,
    I did a quick Google search and I ran into this blog post that explains that concept a little bit
    http://brucewagner.wordpress.com/2007/09/18/send-voicemail-without-bothering-the-person-by-ringing-his-phone/

    This person wrote that Skype has that feature.

  3. amit elhanan
    April 14th, 2008 at 10:46 am

    Eventually, I found it last night on WebWare. It’s called SlyDial. Thanks for the post that you found for me, it was a good read

  4. Yahoo! Unleashes Direct Competition of Google Analytics
    October 9th, 2008 at 8:37 pm

    [...] a new feature called Yahoo! Web Analytics.  Web Analytics is the outcome of Yahoo!’s acquisition of IndexTools.  IndexTools started in Germany around 2000.  Yahoo!’s Web Analytics software looks [...]

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