CBS Interactive Launching Online HD-Quality Video Player
As the first premium content network to take an open approach to syndication, we are committed to providing our users with the best online viewing experience possible,” stated Anthony Soohoo, SVP and GM of Entertainment at CBS Interactive. “Our new video player platform takes advantage of the new social medium online by combining the most advanced video technology with our expertise in premium content programming to deliver new ways to discover and enjoy entertainment online.”
CBS Corporation (NYSE:CBS) officially announced yesterday that they are launching a new video player in HD-quality to enhance the user experience on their website.Â The video player will be launching over the next few months.Â The video will be able to go full-screen and users can embed the videos in their MySpace, Facebook, blogs, or other websites.
Users will also be able to watch CBS premium content in H.264 standard which is the same standard as Blue-Ray and HD-DVD.
The HD Video Player was developed by the CBS Labs division (http://labs.cbs.com).Â CBS Labs also has a Social Viewing Room where users can chat about the same videos that they are watching. This makes CBS programming more interactive.
Another feature of CBS Labs is Build.last.fm.Â CBS acquired Last.fm for $280 million in May 2007.Â Last.fm is also being used to power CBS Radio.Â CBS Interactive oversees Interactive properties: CBS.com, CBSSports.com, CBSNews.com, CBS Mobile, CBS EyeLab, Last.fm, Wallstrip, and MobLogic.tv.
 Press Release sent to P2 by CBS Corp. Communications.