http://pulse2.com/2008/06/04/how-weezer-used-youtube-insight-to-find-out-their-listener-demographics/ Fri, 25 May 2012 12:58:43 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://pulse2.com/2008/06/04/how-weezer-used-youtube-insight-to-find-out-their-listener-demographics/#comment-30831 Sometimes, All It Takes is a Little Insight | iePlexus Sat, 12 Dec 2009 00:21:15 +0000 http://pulse2.com/?p=3623#comment-30831 [...] video did more than further their renown. It also helped them better target their demographic. How? The band used YouTube Insight on their highly popular video. Insight is a free analytics tool that allows YouTube users to gather [...] [...] video did more than further their renown. It also helped them better target their demographic. How? The band used YouTube Insight on their highly popular video. Insight is a free analytics tool that allows YouTube users to gather [...]

]]> http://pulse2.com/2008/06/04/how-weezer-used-youtube-insight-to-find-out-their-listener-demographics/#comment-14106 Watching PR: YouTube Gives You Audience Insights | Wired PR Works Wed, 16 Jul 2008 19:53:10 +0000 http://pulse2.com/?p=3623#comment-14106 [...] What if you think your audience is mostly women, but it’s really mostly men? For some businesses, that may not matter so much. But, if you’re a rock band, having this information could make a huge difference in promotions, lyrics, partnerships and even the way you talk to your audience. That’s what happened to a band called Weezer when they analyzed their YouTube viewer demographics using YouTube’s free analytics too.... [...] [...] What if you think your audience is mostly women, but it’s really mostly men? For some businesses, that may not matter so much. But, if you’re a rock band, having this information could make a huge difference in promotions, lyrics, partnerships and even the way you talk to your audience. That’s what happened to a band called Weezer when they analyzed their YouTube viewer demographics using YouTube’s free analytics too…. [...]

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