http://pulse2.com/2008/06/04/how-weezer-used-youtube-insight-to-find-out-their-listener-demographics/ Sat, 21 Nov 2009 10:47:10 -0600 http://wordpress.org/?v=2.8.5 hourly 1 http://pulse2.com/2008/06/04/how-weezer-used-youtube-insight-to-find-out-their-listener-demographics/comment-page-1/#comment-14106 Watching PR: YouTube Gives You Audience Insights | Wired PR Works Wed, 16 Jul 2008 19:53:10 +0000 http://pulse2.com/?p=3623#comment-14106 [...] What if you think your audience is mostly women, but it’s really mostly men? For some businesses, that may not matter so much. But, if you’re a rock band, having this information could make a huge difference in promotions, lyrics, partnerships and even the way you talk to your audience. That’s what happened to a band called Weezer when they analyzed their YouTube viewer demographics using YouTube’s free analytics too.... [...] [...] What if you think your audience is mostly women, but it’s really mostly men? For some businesses, that may not matter so much. But, if you’re a rock band, having this information could make a huge difference in promotions, lyrics, partnerships and even the way you talk to your audience. That’s what happened to a band called Weezer when they analyzed their YouTube viewer demographics using YouTube’s free analytics too…. [...]

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