Yahoo! TV Signs Deal With CBS Interactive
Amit Chowdhry | Wednesday June 4, 2008 | 891 views| Add a Comment
 
Yahoo! Inc. (NASDAQ:YHOO) and CBS Corporation (NYSE:CBS) announced today that CBS’ Audience Network will now be powered by Yahoo! TV. Yahoo! TV will have access to CBS’ online catalog of TV shows and other entertainment.
NBC and FOX have similar deals in place with Yahoo! TV.
“This announcement underscores the value of CBS’s open, non-exclusive, multi-partnership strategy for distributing our content online,” stated Anthony Soohoo, SVP and GM of Entertainment at CBS Interactive. “We are delighted to add Yahoo! to the Audience Network, not only because of their reach, but also because they offer a great user experience for CBS content. This is a win-win in that it bolsters the distribution of CBS content while giving Yahoo! users access to programming that has proven to be among the most popular professional content online.”
Other CBS Audience Network partners include Joost, MSN, AOL, YouTUbe, TV.com, Veoh, Comcast, Bebo, Blinkx, Brightcove, Joost, MeeVee, Metacafe, Netvibes, Revver, TVGuide, and Sling Media.
“As the #1 online TV site, Yahoo! TV is committed to offering our users the most comprehensive television experience on the Internet,” stated Karin Gilford, VP of Entertainment and Lifestyles at Yahoo!. “The partnership with CBS significantly expands our video offerings and provides our users with a consistent and best-in-class viewing experience. It’s all part of our strategy to become the starting point for the most consumers on the Web.”
Yahoo! TV will host and stream CBS content for free with ads built in. Yahoo! TV is available at: http://primetime.tv.yahoo.com/.
Information Source:
[1] Press Release sent by CBS to Pulse 2.0
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