Google Inc. (NASDAQ:GOOG) is working wtih Seth MacFarlane on a new cartoon advertising project.  This coming September, MacFarlane will be launching a new series called “Seth MacFarlane’s Cavalcade of Cartoon Comedy” which will only be available on the Internet.

Google will be syndicating the cartoon comedy series through AdSense. Instead of a static ad, Google will be laying out a video for the cartoon series on select websites that target the intended demographics.  The videos will have ads embedded within them.  The project will be in two minute clips in a series of 50 clips.

“We feel that we have recreated the mass media,” stated Kim Malone Scott, Director of Sales & Operations Google’s AdSense division.

The division of Google that handles these distribution services is called Google Content Network.  Google provided MacFarlane with data regarding how long people tend to watch web videos before moving on to new content.

MacFarlane is the founder, voice actor, screenwriter and producer of Family Guy and American Dad.  These two programs air on FOX.  One of Family Guy’s most famous characters is Glen Quagmire.  Quagmire is known for saying “Giggity, Giggity, Giggity” when he finds himself attracted to a woman.

Seth MacFarlane spoke at Harvard for Class Day a couple of years ago.  The speech is available on YouTube.

[Source: NYT]