Louis Vuitton Suing eBay For $61 Million Due To Counterfeits

eBay LogoLouis Vuitton Logo
A court in France ordered eBay Inc. (NASDAQ:EBAY) to pay over $61 million to LVMH Moet Hennessy Louis Vuitton SA (OTC:LVMUY), parent company of Louis Vuitton, Givenchy, Fendi, Marc Jacobs, and Emilio Pucci.  Counterfeit products of LVMH were sold on the online auction website.

“If counterfeits appear on our site, we take them down swiftly,” stated eBay spokeswoman, Sravanthi Agrawal. “But today’s ruling is not about counterfeits. Today’s ruling is about an attempt by LVMH to protect uncompetitive commercial practices at the expense of consumer choice and the livelihood of law-abiding sellers that eBay empowers every day.”  The plans to appeal the ruling.

eBay also believes that LVMH is attempting to cut out the middle man and because they are uncomfortable with their business model.  L’Oreal SA, Rolex, and Tiffany & Co. have also sued eBay in the past for counterfeits.

The French court believed eBay was resposible for “guilty negligency” and for the “illicit sale” of perfumes not allowed through eBay as a distribution network.  LVMH also sued Google for $260K because of breach of trademark, meaning that Google had to stop displaying ads of LVMH competitors when searching for the company.

eBay is also facing a legal battle with Craigslist regarding the dilution of the stake that the auction company owns in the classifieds company.  Craigslist countersued eBay shortly after.  Stay tuned to Pule 2.0 for what happens next with all of eBay’s lawsuits.

[Source: AP]

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at

Louis Vuitton Suing eBay For $61 Million Due To Counterfeits Comments

  1. Your Search Marketing Partner says:

    I want some fake louis! No. But really LVMH is really just trying to make more money, its all about money!

  2. Donna says:

    Louis Vuitton has a right to sue anyone who sells any product of theirs that is counterfeit. Louis Vuitton only sells Louis Vuitton period.

  3. Eirk says:

    I really don’t think that LV should be suing because shoppers are taking the risk of buying it off ebay and its stupid because its not ebays fault! what do you expect for ebay to monitor everyones items its impossible! And LV only wants to make more money its only about the money

  4. dave says:

    LVMH and all top brand companies should sue the seller.i would say ebay has some responsibilty,if a ebay buyer reports a counter fit item.then its there responibilty to do something about that seller.we all love doing business with ebay,so lets make a stand.trouble with ebay now is all sellers of genuine goods are being curtailed.ebay is running scared and it all may come to an end.

  5. catty cathy says:

    Good arguments on all sides but seems that some stuff selling on ebay is just asking for trouble. i.e. empty Tiffany ring boxes? come on, they sell for like $50. What for? Jokes, fun collectable, or selling phony rings? What next, LVMH tags with no purses attached? Perfectly legal but,,,,,

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