CBS Working With Dogster To Promote Upcoming Show, Greatest American Dog

Dogster Logo 
CBS Corporation (NYSE:CBS) is partnering with dog social network, to push their upcoming show, Greatest American Dog.  The media company is premiering the new show on Thursday July 10th.  The Greatest American Dog will also be promoted at hot dog stands in New York, video displays in supermarkets, cable advertising, and dog walking teams in New York.

CBS placed ads on that states “you’re going to sit, roll over, and beg for more in the search to find the greatest American dog.”  Dogster is also hosting teaser trailers of the show and has created profiles for the contestants of the show.  The show will be promoted in Dogster’s Dog Blog and newsletter. 

“The in-store component of the GREATEST AMERICAN DOG campaign makes use of motion sensors and video screens in the pet food aisle of selected grocery stores in New York and Los Angeles,” stated CBS Corporation Communications.  “Shoppers who come within a few feet of the sensor hear a bark, and are invited to press a button that initiates a thirty-second video clip.”

The Greatest American Dog will be hosted by Jarod Miller and the show will have 12 contestants.  The winning contestant will get about $250,000 in cash.

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This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at

CBS Working With Dogster To Promote Upcoming Show, Greatest American Dog Comments

  1. james bentley says:

    Hi their , I just got done watching great american dog ,and for the last few weeks ,these so called judges could not agree to disagree . One week they praise one dog and owner ,then the next week they are pushing them in the pot to boil .Maybe i’s me I thought the owner and their dog are ameteurs but these so called Judges act if theywere professionals. The show it self is great but these judges are not gods .too bad it really puts a damper on the show it self .

  2. Sunny Krajcovic says:

    I really enjoy the show but was very disapointed to see Bill and Star booted off. I think the show needs to help reveal the bond between the dogs and their owners(like Bill and Star)and how the bond is established not how the dog acts when jumping off of cliffs. I really don’t care who wins now that Bill & Star are off.

  3. Jill Smith says:

    What kind of dog is Bell Star? What kind of dog does one of the female judge’s have with her every week? What kind of dog is the little white one that the young woman with the brown hair that is no longer on the show has? When the show introduces the people’s and their dogs’ names, I’d like to know the breeds of the dogs, too. Thank you.

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