Discussion: Tech Blogs Being Syndicated By Traditional Media Left & Right

Blogs

Today BusinessWeek and GigaOM formed a syndication partnership.  BW will be featuring content from Om Malik’s blog network every Monday.  After hearing about this, I realized that traditional media companies need blogs like us to keep them looking cool & hip.

This hypothesis is apparent when Guardian Media, a British media company acquired paidContent for over $30 million last week.  Another example is that the Washington Post inked deals with paidContent and TechCrunch to syndicate their content.  Video blogger, Loren Feldman produces videos for CNET (now owned by CBS) on a regular basis.  And then The New York Times bought out the Freakonomics blog in August 2007.

Are traditional media companies having a hard time finding talented journalists and bloggers themselves to provide the same unique content as us?  Blogging isn’t rocket science.  I’m just blogging to make money to power my own startup ideas, pay the office rent, and learn more about the industry.  What are your thoughts?  Why does traditional media need us?

Discussion: Tech Blogs Being Syndicated By Traditional Media Left & Right Comments

  1. Peter R. says:

    traditional media is definitely slowing down… red herring and business 2.0 shut down because their content was decent, but not great… and maintaining themselves is expensive.. editors, facilities, etc.

  2. Carrie says:

    It’s not that traditional companies can’t find better talent, they just need to find ways to co-exist with modern media.

  3. Vikash Shah says:

    The power of the individual is upon us. With a computer and an internet connection a individual can become a powerful force in cyberspace. For a traditional media to compete in this business, they need to go against not only their normal traditional media companies but also hundreds of other new age journalists (bloggers). As time continues you will see a few blogs that come to the top with solid/popular content. As time continues these blogs turn into another media outlet for a story to get out to passionate individuals instead of a news paper that has a wide audience.

    I mean if your a company that wants to get a story out to your specific niche, why wouldn’t you go to a blog first? I mean I know there are many positives to traditional media, but the better content is coming from the blogs.

    Peter R. – Personally I LOVED business 2.0, they were indepth stories that were current.

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