CBS Shows Now Available In HD on CBS.com; Intel Signs On As Exclusive Ad Launch Partner
CBS Corporation (NYSE:CBS) is launching a new service called CBS HD Gallery on CBS.com. Intel Corporation (NASDAQ:INTC) is the exclusive launch partner of the CBS HD Gallery. The CBS HD Gallery will include full episodes of CSI, Survivor, How I Met Your Mother, The Amazing Race, Big Brother, and The Big Bang Theory.
“The HD Gallery represents another milestone for experiencing CBS programs online,” stated Anthony Soohoo, SVP and GM of CBS Interactive. “We’re focused on providing the highest quality audio and video that technology allows, and we’re working with leaders across the industry, and clients like Intel, to make that objective a reality.”
Through the deal, Intel has solid advertisement placement around the video gallery. Check out the below screen shot:
“Everyone knows that the world of entertainment is quickly shifting to digital video, from the creation of original Webisodes and home videos, to streaming TV shows online and an increasing amount of high-definition programming,” stated Heather Dixon of consumer marketing at Intel. “We’re loading Intel-based laptops and PCs with a variety of HD and video technologies and blazing fast processors so consumers can enjoy a stunning online experience from innovative sites like CBS HD, on the go or in the home. In fact, the timing of the CBS HD player couldn’t be more perfectly aligned with our own introduction of Intel Centrino 2 mobile technology for notebook PCs that offers native HD support and the battery life to enjoy several CBS online shows with one charge.”
The financial details of the partnership is undisclosed. While CBS.com has made their own platform for distributing video content, NBC and FOX is using Hulu.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry