IAC Launches How-To Site, Life123 In Alpha
IAC/InterActiveCorp (NASDAQ:IACI) has launched a How-To site that competes directly with Google Inc. (NASDAQ:GOOG) Knol, Yahoo! Inc. (NASDAQ:YHOO) Answers, and About.com. The new site is called Life123. The original name of the company was Life333.com. Primary categories on Life123 include Beauty & Style, Celebrations, Food & Drink, Health & Wellness, Money, Home & Garden, Parenting & Family, Relationships, Technology, Travel & Leisure, and Work.
I can already tell you that the market for How-To sites is extremely saturated. What makes Life123 distinguishable? It’s just another alternative to other sites. A lot of the content is provided by third party information providers, including other IAC subsidiaries. IAC properties: Match.com, Shoebuy.com, LendingTree.com, RealEstate.com, ServiceMagic, Ask, Pronto and Reserve America are all providing content on Life 123 [paidContent]. 5min.com is providing Life123 with How-TO videos.
Life123 is launching today with 10,000 articles across 1,000 topics. Life123 is currently looking for good writers. The site is currently in Alpha mode.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry