IAC Launches How-To Site, Life123 In Alpha

IAC/InterActiveCorp  (NASDAQ:IACI) has launched a How-To site that competes directly with Google Inc. (NASDAQ:GOOG) Knol, Yahoo! Inc. (NASDAQ:YHOO) Answers, and About.com.  The new site is called Life123.  The original name of the company was Life333.com.  Primary categories on Life123 include Beauty & Style, Celebrations, Food & Drink, Health & Wellness, Money, Home & Garden, Parenting & Family, Relationships, Technology, Travel & Leisure, and Work.

I can already tell you that the market for How-To sites is extremely saturated.  What makes Life123 distinguishable?  It’s just another alternative to other sites.  A lot of the content is provided by third party information providers, including other IAC subsidiaries.  IAC properties: Match.com, Shoebuy.com, LendingTree.com, RealEstate.com, ServiceMagic, Ask, Pronto and Reserve America are all providing content on Life 123 [paidContent].  5min.com is providing Life123 with How-TO videos. 

Life123 is launching today with 10,000 articles across 1,000 topics.  Life123 is currently looking for good writers.  The site is currently in Alpha mode.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at

IAC Launches How-To Site, Life123 In Alpha Comments

  1. Charlie says:

    Some of the current writers are most unhappy. They are assigned random topics in areas where they have no experience. Life123 is just churning out content. Quality is poor.

  2. Susie says:

    Life123 is using content from writers without their consent and publishing it on their site. The site is of poor quality at best.

  3. Karen says:

    I see nothing that distinguishes them from other content sites, and one has to do an awful lot of clicking around to get the whole article.
    Most of their writers are not experts, and this is reflected in the quality.
    Ho hum.

  4. Lisa says:

    Life123 is a little different in that you have to check around a bit to find the info, I agree. But once you get the hang of it, it’s easy. I do a lot of research in my job, so when I need information, I have a couple of sites I always check first–Life123 is now on that list.

  5. LL says:

    I have found them very easy to work with and have always been paid on time. Presently they are only working with professional writers with resumes so I think it is unfair to say the quality is poor. Maybe your resume wasn’t strong enough??

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