Zubican Search Engine Raises Funding For Finding Local Businesses

Zubican is the second search engine company to launch this week (Cuil being the first) backed with funding.  Zubican’s motto is “Find a business in a haystack.”  If you search for a business on Zubican, you will be able to find the number of employees and annual revenues for each company.

Investors in Zubican include Athenaeum Capital, Pasadena Angels, and Tech Coast Angels.  Other investors include executives from JAMDAT Mobile, Rent.com, MP3.com, Tickets.com, and Vivendi.  Users can rate each individual business.  The site is monetized through Google Ads.

Zubican was founded two years ago by Matthew Graczyk, Joe Kevin, and Brian Newton.  Zubican launched in closed Beta in January 2008.  Zubican is based in L.A., Calif.

I have a hard time being convinced that I should switch to Zubican from Google Business Search or Yelp.  Matthew Graczyk, CEO of Zubican discussed with me in the comments how Zubican distinguishes itself from the others.  Zubican plans to improve the search UI to make it more clear to users how to use it.  This is something that I look forward to as the company progresses because I’d like to see strong alternatives to Yelp and Google Business Search.

Thank you Matthew for providing me background info on Zubican.

Related Links:
1. Zubican
2. paidContent

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at

Zubican Search Engine Raises Funding For Finding Local Businesses Comments

  1. Matthew Graczyk says:

    This is Matthew Graczyk, Zubican’s CEO. The main difference between Zubican and Google is that Zubican is structured search whereas Google is web-crawl search. For example, in Zubican you can find all the wave soldering machine manufacturers that have been in business 5+ years, have revenues $1+ mil and are within 50 miles of Los Angeles. You can’t do that in Google. Yelp is focused on connecting consumers with retailers whereas Zubican is devoted to connecting b2b buyers with b2b sellers. To serve b2b users, you need to provide more detailed company info (such as very granular industry classifications) and enable buyers to understand the business relationships sellers have (which is why we will soon be going live soon with the ability to link company profiles). There is a lot more detail that I could go into, but please feel free to contact me directly with any questions or ideas for how we can improve at mattg@zubican.com.

  2. Amit Chowdhry says:

    This is true. Google is pretty limited in terms of finding out how long a company has existed. If a Widgets Inc. has been around for a longer period of time, has a large number of employees, and generates a good amount of revenue, then I would more likely want to work with them over Gadgets Inc.

  3. Matthew Graczyk says:

    Moreover, only about 1/4 of all companies are included in a web-crawl search results (other than a cursory listing on one of the many “yellow-pages-like” sites). Even still, web-crawl searches conducted by b2b buyers yield too many results to be useful: a Yahoo! Search on “business telephone system” lists 625 million search results. How is that useful? Company profiles in Zubican will become even more powerful when companies can customize them and link with other company profiles, showing the depth and quality of their business networks. This editing and linking of company profiles functionality will be going live in Zubican in the next few weeks, along with several other additional features.

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