WRT Adonomics, our business model is tied to providing the best possible analytics and web services available to Facebook and other social network developers. Any changes that Facebook makes, so long as they are applied to all companies equally, will not have a major effect our business model.

WRT the specifics of reporting monthly vs. daily active users, Adonomics will adjust and adapt. This is similar to when Facebook stopped reporting total installs but still showed Daily Active Users as a % of total installs. This allowed us to compute the total installs via a simple formula (although not to the hourly granularity that was true in the first few months that the platform launched).

WRT Adonomics, our site provides a wealth of services to developers and advertisers who want to track their own and their competitors’ apps. The Adonomics 100, the Adonomics Leaderboard, the individual app profile pages, the marketplace, the GEM System, the Ad Management service and the App brokerage service all provide ongoing value. In addition, app developers that want to ensure their app stats are fully insulated from facebook changes can send them directly to us (as 5,000 apps do today).

Thanks,
Lee Lorenzen
CEO, Adonomics
LeeL@altura.com