Google DoubleClick To Embed Ads In Microsoft Silverlight On

DoubleClick, the digital advertising firm that Google Inc. (NASDAQ:GOOG) bought for $3.1 billion in March 2008 has announced today that they will be powering online media advertisements on  DoubleClick has the ability to embed ads within the Microsoft Corporation (NASDAQ:MSFT) Silverlight 2 player. 

This feature is called DoubleClick In-Stream.  In-Stream supports Flash, Real Media, and Windows Media player.

“With hundreds of advertisers, multiple platforms and large site traffic spikes, we needed to work with a partner that could provide an integrated, scalable, robust solution,” said Steven Gold, Vice President, Sales Planning and Operations, NBC Universal Digital Media. “Thanks to DoubleClick In-Stream’s new support for Silverlight 2, we are able to monetize our groundbreaking online video coverage on the same platform we already use for display and mobile advertising. This lets our sales and operations teams work together really efficiently.”

Words from Google and Microsoft spokespeople

“Microsoft has always had a strong commitment to working closely with partners and the industry to enable them to leverage our tools and platform to deliver great user experiences. With Silverlight, we’ve extended that commitment to the advertising space,” stated Scott Guthrie, Corporate VP of Microsoft’s .NET Developer Division. “We’re pleased to see the investment DoubleClick has made to enable customers such as to take advantage of Silverlight to offer compelling packages to their advertisers.”

“DoubleClick’s vision is to help publishers grow their revenues by creating great user experiences and providing compelling value to advertisers,” said Google Group Product Manager Ari Paparo. “By expanding the capabilities of DoubleClick In-Stream to work with Silverlight 2, we can make it possible for clients to create unique entertainment and advertising experiences without increasing their workload or creating new complex processes.”

Related Links:
1. Google press release
2. InformationWeek

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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