Google To Sell Off DoubleClick Performics To French Advertising Company, Publicis Groupe
Google Inc. (NASDAQ:GOOG) has found a buyer for Performics, a Chicago, Ill. subsidiary of DoubleClick. The buyer is France-based advertising company, Publicis. Publicis stated that they are aiming to generate 25% of all of their future advertising sales on the Internet by 2010. The value of the transaction was undisclosed.
Publicis’ new Internet entity where Performics will be rolled into is called VivaKi. VivaKi is a consortium of advertising company that draws on the strengths of each other. VivaKi includes firms such as Digitas, Starcom MediaVest, ZenithOptimedia, and Denuo with new services and tools.
Performics launched in 1998 and has about 200 employees. Performics has offices in Chicago, San Francisco, New York, London, Hamburg, Sydney, Singapore and Beijing.
“Publicis Groupe has been a leader in the advertising industry for decades, and we believe Performics’ growing business will benefit from being a part of it,” stated Eric Schmidt, CEO of Google. “We look forward to working with Performics as a partner.”@amitchowdhry or on Google+ at +AmitChowdhry