Lotame Raises $13 Million Series B From Emergence Capital Partners, Battery Ventures, and Hill Crest Management
Lotame is an digital advertisement company that focuses on social networks. Yesterday, Lotame announced a $13 million Series B venture round of funding. The lead investor in Lotame was Emergence Capital and Battery Ventures along with Hill Crest Management joined in.
With this round of funding, Lotame plans on using the funding to enhance products, improve marketing, and further business developments. Lotame’s clients include Flixster, Huffington Post, and Fotolog.
“Lotame has demonstrated leadership and a track record of success in monetizing the biggest opportunity in online media since the advent of search advertising,” stated Jason Green, general partner at Emergence Capital. “Lotame is producing unparalleled results and insight for publishers and advertisers by leveraging a unique targeting platform that translates social media inventory into valuable real estate that brand advertisers love. With dozens of blue chip advertising clients and a growing publisher network reaching tens of millions users today, Lotame is clearly the company to beat in the space. We are looking forward to working with this tremendously talented team and applying our expertise to help build the digital marketing leader in this new category.”
Lotame’s key product is called Crowd Control. Crowd Control allows advertising agencies to build campaigns tailored to an audience that has relevant interests. Lotame is based in Elridge, Maryland and has offices in New York and Boston.