Ziff Davis Blames Rough Economy For Canceling DigitalLife Expo
Shan Sadiq | Thursday August 21, 2008 | 767 views| Add a Comment
The folks at Ziff Davis recently announced the cancellation of their 2008 DigitalLife Expo. They blame a slow economy for the cancellation. DigitalLife Expo is Ziff’s version of CES. Unlike CES, DigitalLife Expo is open to the general public.
The slow economy excuse is most likely bs. DigitalLife lost its mojo last year when it recieved slow news coverage and bad reviews. According to many bloggers, last year’s expo lacked innovation. Besides a few iRobot product launches, there was nothing new to see at the show.
Another problem with last year’s Expo was lack of focus. The show floor included a mixed bag of consumer electronics, web 2.0 startups, gaming companies, and mobile technologies.
Ziff Davis was probably unable to find innovative product launch partners for this year’s expo. The company is smart enough to know that repeating last year’s yawnfest is a bad idea.
Along with the expo issues, Ziff Davis is dealing with a few internal problems of its own. The company filed for Chapter 11 bankruptcy protection a few months ago. Its magazine subscription sales are declining and its advertising revenue is falling flat.
Hopefully the show will return next year under better conditions.
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