Club Penguin Times: More Circulation Than The Average Online Newspaper
The Club Penguin Times is an online newsletter that covers the ongoing world of fictitious penguins. The L.A. Times mentioned that The Club Penguin Times has more circulation than New York Daily News, the Chicago Tribune, and the Dallas Morning News. There are about 6.7 million monthly readers.
Club Penguin was bought out by Disney about a year ago. The Club Penguin Times has social networking and user-submitted content. The Club Penguin Times has about 30,000 daily submissions from kids that are ages 6-14. Club Penguin has about 12 million members.
“We try to figure out how can we answer the most questions by choosing
a handful,” stated Lane Merrifield, co-founder of Club Penguin in regards to which submissions are to be published. Merrifeld is also the head of virtual worlds development at Walt Disney’s Interactive