Microsoft Reveals SkyMarket and Windows Mobile 7 In Job Posting

Microsoft Corporation (NASDAQ:MSFT) is plotting a competitor for the Google Inc. (NASDAQ:GOOG) Android Store and the Apple Inc. (NASDAQ:AAPL) App Store. Microsoft is developing a store that is tentatively called SkyMarket.

SkyMarket won’t be launched until 2009 when the Windows Mobile 7 operating system is released. The revealing of SkyMarket was discovered by a job posting with the following credentials:

*Definition of the product offering, pricing,
business model and policies that will make the Windows Mobile
marketplace “the place to be” for developers wishing to distribute and
monetize their Windows Mobile application

* Responsibility for the business model and key elements that will
drive the optimal experience for developers and monetization of the
service by Microsoft

* Preparation and driving the cross group collaboration for the initial
launch of the marketplace offering to the developer community this fall

* Preparation and driving the cross group collaboration with
stakeholders in the commercial launch of the marketplace service with
the launch of WM 7

* Define and mange the consumer, developer and mobile operator value
proposition and supporting materials for use by PR, MCB’s developer
outreach organization, and other teams across Microsoft

* Working with multiple stakeholders (product team, product planning,
developer outreach, business operations, legal and more) in definition
on the process, policies and terms of use through which developers and
consumers take part in the marketplace

* Work closely with product planning on prioritization of consumer, developer, and mobile operator scenarios

* Support business development on engagements with mobile operators and
integration of the marketplace offering into broader Microsoft services
offerings or discussions

* Work closely with the Mobile Communication Business developer
outreach organization Management of KPI’s for the service post launch

The job posting is no longer online.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at

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