AOL’s StyleList.com Rebrands and Relaunches
StyleList.com, a beauty website owned by AOL has relaunched with new content bloggers, partners, and advertisers. This Monday, StyleList will have a new marketing campaign to by Levi’s. The campaign was put together by AOL’s Platform-A advertising division.
Levi’s will have a 30 Days of Jeans campaign that will have photo galleries and video clips.
“StyleList.com focuses on real style for real women, and we’re excited about our new design as we continue to provide our consumers and advertisers the best in beauty, fashion and style coverage,” stated Stephanie Dolgins, SVP of AOL Women’s & Lifestyle Programming. “In addition to the new design, we are adding enriched content and experts that will keep our audience coming back and that appeal to advertisers.”
As part of the relaunch, StyleList is partnering with TotalBeauty.com. Carmindy, a famous make-up artist that is on the show What Not To Wear will be feauted on StyleList.com as a beauty artist.
StyeList.com receives about 3.8 million uniques per month. AOL’s Living network of sites gets about 16 million monthly uniques per month.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry