Rupert Murdoch: Expected To Increase $100 Million Per Year Over Next Several Years

In 2007 News Corporation (NYSE:NWS.A) bought Dow Jones, the publisher of The Wall Street Journal and for $5.6 billion.  At the Goldman Sach’s Communacopia conference today, News Corporation Chairman Rupert Murdoch announce that’s online revenue will grow by $100 million per year over the next few years.  The site was redesigned this week.  For advertisements on the homepage, News Corporation charges $100,000 per day.  MySpace charges $500,000 per day and up to $1 million.

In response to the Google missing revenue expectations for powering contextual ads on MySpace, Murdoch stated “It’s going fine. They knew they wouldn’t make the $300 million the first year, and they wouldn’t make it the next year, and by the third year they’ll be very close. But take a look at the market out there. If they didn’t renew, Microsoft (NASDAQ: MSFT) would be out there in a minute with a big check.”

Last year, has about 2 million paper subscribers and about 1.1 million online subscribers. was started in 1996.  The last time had a design change was in 2006.  And that was the first time WSJ had ads on their sites. 

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
Leave a Comment