Automattic Buy IntenseDebate To Integrate Better WordPress Comments
Automattic has made an acquisition that will help improve upon the comment system that they have built on WordPress, the open source blog platform that receives millions of downloads. The company Automattica acquired was IntenseDebate. WordPress has been continuously improving upon their comment system through the integration of Akismet. Pulse 2.0 itself has been able to avoid 200,000 spam comments through Akismet. But I want the ability to easily add comment threading just by installing a new version of WordPress. If this acquisition speeds that up, I’m happy.
The new version of WordPress will automatically have IntenseDebate preinstalled. This directly affects the business model of Disqus and JS-Kit. During the post-acquisition integration process, IntenseDebate will be going into private beta mode and will be invite-only. This gives the company enough time to ramp up on hardware.
Intense Debate is based in Boulder, Colorado and raised $300,000 in funding from seed investors according to Eric Eldon. The acquisition price is unknown. Intense Debate will continue to build plugins for multiple blog platforms.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry