Microsoft and Hearst Launch Foot Portal, Delish.com
Microsoft Corporation (NASDAQ:MSFT) and Hearst Magazines have partnered to create a new food portal called Delish.com. The has recipes for food and cocktails. Delish also links to blogs and news articles that revolve around food. Advertisers that have already signed with Delish.com includes Hellman’s, Knorr, Bertolli Frozen, Simply Orange, and Kraft.
“Delish.com is very serious about the subject of food, but our writers,
bloggers and overall editorial slant also look at the cultural and
whimsical side of what we’re all eating,” stated Chuck Cordray, VP and GM of the Digital Media division of Hearst Magazines. “Together with MSN, we developed Delish.com to go way beyond a typical
recipe site. We are confident that consumers will come to us for both
information and entertainment.”
Delish.com is available through the MSN homepage. The advertising inventory for Delish.com will be controlled by Microsoft Advertising. Hearst is the parent company of magazines such as Cosmopolitan, Esquire, Good Housekeeping, Marie Claire, and Seventeen.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry