Glam Launches Glam Deutschland In Germany After Acquiring Codex
Glam is an advertising company that focuses on powering the inventory for women-driven content sites. After acquiring a large German content company called Codex Media, Glam launched Glam Deutschland. Glam was rumored to be acquiring Codex back in July but it was confirmed recently.
Glam also plans to launch a new division of their business that will have a focus on the interest of men. The project is internally known as CodeBlue. Codex was the owner of Cosmopolitan German and Elle Germany. The employees of that company will become employees of Glam Deutschland. Former DoubleClick VP, Ralf Hirt will be leading the Glam Deutschland team [VentureBeat].
Glam plans on launching in Japan and France shortly. While Glam is continuously growing it’s business, they have reduced on employee headcount. The company laid off 14 out of 200 of their employees (7%).
Glam was started by Raj Narayan, Ernie Cicogna, and Dianna Mullins. Glam is based in Brisbane, Calif. and raised $115 million in funding. Glam also penetrated the U.K. market by acquiring a company called Monetise Ltd.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry