Google Helps Cover Your Favorite Games With Ads


Google Inc. (NASDAQ:GOOG) has put their $23 million acquisition of AdScape Media to use.  Today the search engine company announced that they are developing new ways for game publishers to make money through AdSense for Games.  AdSense for Games allows game publishers to place video advertisements into games based on the web.

Game publishers that Google is working closely with includes Konami, Zynga, Demand Media, Mochi Media, Zynga, Esurance, Sprint, and Sony.  Current game publishers must have 500,000 game plays per day to be eligible for AdSense for Games.

“As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenue. You’ll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over,” stated Ryan Hayward, a Googler on the Ads Product Marketing team. “Members of our AdWords team will sell your in-game ad placements directly to top brand advertisers, and you’ll also see contextually
targeted text and image ads based on content and demographic information. In addition, you’ll be able to control the ads you see on your pages using our filtering options.”

I’m not a big fan of playing games of the Internet.  I’m actually more of a console guy myself.  In the past, I’ve been addicted to computer games like Counter-Strike, Command & Conquer, and Unreal Tournament, but having games like that covered in ads would suck.  I hope Google only sticks to placing ads in games such as Texas Hold Em’, Solitaire, Chess, and other non-RPG games.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at

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