Microsoft Strategically Places “I’m A PC” Kiosk In Front Of Apple Stores
I’m A PC and I’ve Been Placed Outside of an Apple Store
Those of you who walk into the Apple Inc. (NASDAQ:AAPL) store in Birmingham, England will notice that there is a massive kiosk in the front covered with I’m A PC ads. The kiosk recommends people to record their voice saying, “I’m a PC” in a recording device. This is one of the many marketing tactics that Microsoft Corporation (NASDAQ:MSFT) is taking against as part of their $300 million campaign.
Crispin Porter & Bogusky is the advertising company helping Microsoft plan the “I’m a PC” ads. You may also have remembered that Microsoft created the advertisement with a Mac though. AppleInsider revealed the details of the story.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry