Microsoft Strategically Places “I’m A PC” Kiosk In Front Of Apple Stores

Amit Chowdhry | Friday October 31, 2008 | 2,534 views| 1 Comment
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I’m A PC and I’ve Been Placed Outside of an Apple Store

Those of you who walk into the Apple Inc. (NASDAQ:AAPL) store in Birmingham, England will notice that there is a massive kiosk in the front covered with I’m A PC ads.  The kiosk recommends people to record their voice saying, “I’m a PC” in a recording device.  This is one of the many marketing tactics that Microsoft Corporation (NASDAQ:MSFT) is taking against as part of their $300 million campaign.

Crispin Porter & Bogusky is the advertising company helping Microsoft plan the “I’m a PC” ads.  You may also have remembered that Microsoft created the advertisement with a Mac though.  AppleInsider revealed the details of the story.

Related posts:

  1. Microsoft Starting New Ad Campaign Featuring Eva Longoria, Deepak Chopra, and Pharrell Williams
  2. So What Is The Deal With Vista? Microsoft Hires Seinfeld.
  3. Microsoft Wants To Put Your Picture On An Ad In Times Square
  4. Microsoft Zune Price Drops; Apple Announces New Products, Lower Prices, and An iPod That Looks And Acts Like An iPhone (Without The Phone)
  5. “Microsoft Gurus” Coming To A Store Near You


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