Google Getting Out Of Virtual World Game By Shutting Down Lively

About 4 months ago Google launched a Linden Lab competitor called Lively.  It failed to gain traction and Google did not even support it in their own Chrome browser.

“Google has always been supportive of this kind of experimentation because we believe it’s the best way to create groundbreaking products that make a difference to people’s lives,” stated the Lively Team on the Google Blog. “But we’ve also always accepted that when you take these kinds of risks not every bet is going to pay off.”

Lively will be fully shut down by the end of December. Google encourages users to take screenshots of their rooms and avatars to keep for sentimental value.  Linden Lab now has one less competitor to worry about against their Second Life software.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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