Yahoo! Wins T-Mobile USA Preferred Search Engine Deal

Amit Chowdhry | Thursday November 20, 2008 | 1,010 views| Add a Comment
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Yahoo! Inc. (NASDAQ:YHOO) has struck a deal with T-Mobile USA for OneSearch to become the preferred search engine.  OneSearch is Yahoo!’s mobile browser and this is the second telecomm deal that Yahoo! has one.  AT&T brought Yahoo! on board as their partner for the default search engine for new customers.

Google has a dela with Sprint Nextel.  Verizon is currently in talks with both Microsoft and Google.  Between T-Mobile and AT&T, Yahoo! will be able to reach 105 million subscribers in the U.S.  This deal does not affect the T-Mobile partnership with Google for the G1 smartphone.  T-Mobile and Yahoo! will share advertising revenue generated by the partnership.

Microsoft and Google’s battle for the Verizon Wireless deal is rumored to be worth about $550-$650 million.

Related posts:

  1. Association of National Advertisers Oppose Google-Yahoo! Search Deal
  2. Yahoo! Beefing Up Mobile Web Search With Go 2.0
  3. Yahoo! Beefing Up Mobile Web Search With Go 2.0
  4. Yahoo! Turns Down New Microsoft Deal (Search Acquisition, New Board)
  5. Vodafone Signs Exclusive Mobile Advertisement Deal With Yahoo!


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