YellowPages Apparently Paid $3.85 Million For YP.com Domain Name

AT&T (NYSE:T) spent about $3.85 million to buy the domain name YP.com from LiveDeal.  This was done so that YP.com would now redirect to Yellowpages.com.  This was revealed in a Form 10-K filed by LiveDeal Inc.  LiveDeal is an Internet marketing campaign company.  LiveDeal is run by John Raven as President and Michael Edelhart as CEO.  LiveDeal made about $25 million in net revenues in the past year.

BellSouth and SBC bought out YellowPages.com for about $120 million a couple of years ago.  Three years ago, SBC bought out AT&T and then AT&T bought out Bellsouth for $67 billion.  YellowPages became a fully owned AT&T subsidiary after that.

LiveDeal is formerly known as YP Corp. which is why they owned that domain name.  While this is a lot for buying out a domain name, it is only $1 million higher than what Pizza.com was bought for.

[via TechCrunch]

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