, The Official Search Engine of NASCAR

InterActiveCorp subsidiary has signed a deal to become the official search engine for the National Association for Stock Car Auto Racing (NASCAR). wants to push their brand in front of the second-most popular professional sport on TV.  NASCAR has about 75 million fans that purchase $3 billion in licensed products.

The financial details of the deal was not disclosed.  Jim Safka, CEO of said that the goal of the deal is to have NASCAR fans use their search engine to look up information about NASCAR. will run the search engine on the NASCAR website and will also make a “NASCAR toolbar” for those users.  Ask will offer detail searches of NASCAR’s databases and the two companies will be showing display ads at the races. sponsors the No. 96 Ford car driven by Bobby Labonte as part of a pact with the Hall of Fame racing.  The Ford car will drive in the NASCAR Sprint Cup Series as well.

“NASCAR fans are the most sponsor-loyal fan base in sports,” stated spokesperson Andrea Riggs. “NASCAR fans appreciate the companies who support the sport they love and who enable the teams to keep racing.”

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at, The Official Search Engine of NASCAR Comments

  1. Jo-Ann Cassella says:

    Do all the drivers take their motor homes from track to track?

  2. Jo-Ann Cassella says:

    I heard a rumor at the 500 this year that next years 500 will not start until 6:00 P.M. Is this correct or just a rumor.

  3. Sallie Wooten says:

    I would like to know who was the Carolina Kid the car is red and white with the number 24 on it, it is a buick. I know this must be an old car but we are collectors of the older cars.

  4. jerrilyn kosowski says:

    commercial during race on 3/8 kid asked his mom “how do race car drivers go to the bathroom while racing? how do they do that? i’ve wondered that many times.

  5. bob kelly says:

    how many times did ford win this year in cup

  6. Dan says:

    do they still use HALON1211 to cool the transmissions on the cars if so WHY?

  7. george hamill says:

    why does the flagman have a back up & face the way cars are running?

  8. george hamill says:

    are all drivers qualified mechanics & vice versa?

  9. steve williams says:

    Did Helio Castroneves ever race in NASCAR?

  10. ben says:

    how do i get my toolbar back,a tornado came though here and wiped out the power,now my computer reset to default

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