Zoosk Hits 16.5 Million Members
Zoosk is a Web 2.0 dating social network that is based San Francisco, Calif. Zoosk proclaims themselves as the world’s largest social dating community. On February 13 and 14, they will be offering two days of free communication to celebrate Valentine’s Day.
“Millions of our users are looking to connect with potential dates for Valentine’s Day, and we’re thrilled to offer the entire Zoosk community the enhanced connection privileges of our Premium Membership at no cost to them on February 13 and 14,” stated Alex Mehr, the co-CEO of Zoosk. “Finding a Valentine’s date can be as simple as logging onto your social network, checking your Zoosk Date Card, and connecting with someone you find appealing.” Anyone that signs up for Zoosk on either one of those dates will also be able to take advantage of the free communication offer.
A lot of Zoosk’s growth was due to their Facebook, Bebo, Hi5, Friendster, and MySpace application. Zoosk interconnects within all of these social networks, meaning a Facebook user on the Zoosk application can communicate with a Zoosk user on MySpace. About 228 million connections have been made using Zoosk. This includes virtual winks, flirts, etc. These virtual gifts can be distributed using the purchase of Zoosk coins. These virtual items are similar to Facebook Gifts. Zoosk’s virtual gifts have tripled in the last month.
Zoosk has seen tremendous growth in terms of upgrading from free membership to Premium level. Premium members can respond to any flirts and can be contacted by any Zoosk member. Premium memberships are about $24.95 per month. Three month and six month has discounted rates.
“We receive stories everyday from users who share with us how Zoosk has made it easy for them to meet and connect with someone special for a date or long-lasting relationship,” added Mehr. “Many never expected they would find a love interest through a social network, but Zoosk’s unique ability to connect people within the context of their online social networks makes it not only possible, but fun, to meet others in that way.”
Zoosk raised about $4.1 million in funding last June.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry