Bebo Launches Portal For U.S. Latinos
As of 2006 about 44.3 million Hispanics live in the U.S. That is about 15% of the total population. Bebo wants to capitalize on that by launching a Bebo portal for Latinos living in the U.S. Media partners involved in this project include Hearst and AOL Latino. The Bebo U.S. Latino website will have the latest in music, entertainment, videos, photos, polls, quizzes, surveys, and other content that is syndicated from MisQuinceMag.com.
“Expanding into new markets is a key pillar of our growth strategy, and we see huge potential for the growing Latino audience in the U.S. Our platform allows users to connect with other users, entertainment and brands, both globally and locally. The richness of our experience lies in the user’s ability to express him or herself – as evidenced in our new Lifestory feature – and in the ability to connect to people, media and brands through the Lifestream and our Open Media Platform,” stated Nicole Vanderbilt, VP of the International division at Bebo.
The launch of this new protal was made in conjunction with AOL’s new Spanish language resource guide TecnoPadres.com. Advertising for the new portal will be provided by AOL’s Platform A division. The full press release is available after the jump.
BEBO LAUNCHES U.S. LATINO SITE
– Bebo connects U.S. Hispanic users through its Lifestream platform with everyone and everything they care about
– Bebo expands with launch of U.S. Latino site
– Premier international entertainment and media publishers including Hearst Magazines Digital Media and AOL Latino incorporated in Bebo’s global Open Media Platform
New York and London – March 09, 2009: AOL People Networks today announced the launch of its Bebo U.S. Latino site, and opened its doors to Hearst Magazines Digital Media, a unit of Hearst Magazines, and AOL’s bilingual portal for U.S. Hispanics, AOL Latino.
Bebo is a social experience that helps individuals discover what’s going on with their world and helps the world discover what’s going on with them. Bebo’s Lifestream platform affords users a simple way to connect and keep up with everyone and everything they care about irrespective of which medium they use or where the activity takes place, be it on YouTube, Flickr, Twitter, Facebook, MySpace or another site.
Customized for the U.S. Latino audience, the new site (http://www.bebo/com/c/latino)* marks Bebo’s continued expansion into new markets. Bebo has already gained a strong following as a social experience in the U.K., U.S., Ireland, Australia, New Zealand, Canada and Poland with more than 22 million** unique visitors worldwide.
“Expanding into new markets is a key pillar of our growth strategy, and we see huge potential for the growing Latino audience in the U.S. Our platform allows users to connect with other users, entertainment and brands, both globally and locally. The richness of our experience lies in the user’s ability to express him or herself – as evidenced in our new Lifestory feature – and in the ability to connect to people, media and brands through the Lifestream and our Open Media Platform,” said Nicole Vanderbilt, VP International, Bebo.
On Bebo, users connect with both existing friends and with other users who share common interests and similar tastes. Through the Open Media platform and the Lifestream, they can discover and share the media they love wherever it lives. With its expansion into this important market, the social network is adding several channels of premium entertainment content from major local and global entertainment brands and emerging media companies.
Bebo’s new media partners for its U.S. Latino site, include Hearst Magazines Digital Media and AOL Latino, which will be incorporated in Bebo’s groundbreaking Open Media platform. AOL Latino will allow users (http://www.aollatino.com) easy access to a plethora of the latest in music and entertainment, while Hearst Magazines Digital Media will contribute videos, photo galleries, polls, quizzes, surveys and other top-quality interactive content syndicated from MisQuinceMag.com, Hearst’s comprehensive resource for Latina teens planning their quinceañeras. The majority of this content has been created by the site’s team of experts, including a blog from the fairy godmother of quinceañeras, Isabella Wall (http://www.bebo.com/mis_quince).
“Our team is excited to be working with Bebo on its launch for the U.S. Latino market and extending the strong partnership we already have with AOL,” said Christopher Johnson, VP, content and business development, Hearst Magazines Digital Media. “Combining Misquincemag.com’s expert content with Bebo’s popular social experience platform enables us to reach a new generation of young Latina women.”
Bebo’s U.S. Latino site will also feature premium entertainment content from AOL Latino (http://www.aollatino.com), the bilingual portal for U.S. Hispanics that offers comprehensive Spanish language products and services including U.S. and Latin American news, financial tools, the latest in music and entertainment, personal finance, sports, fashion and beauty.
Miguel Ferrer, Director of AOL Latino, said: “Our audience increasingly seeks greater access to their favorite music and entertainment programming. At a time when users can connect with content on any screen, anywhere and at the time of their choosing, Bebo’s Open Media platform allows us to distribute our original content in an environment where consumers can discover and easily engage with others around the content they love, wherever it lives.”
To increase viral opportunities for media owners and publishers, Bebo has created a “Share on Bebo” (http://www.bebo.com/c/share/help) button for publisher sites, making it simple to implement and creating a two-way conversation between the publisher and Bebo platform. When a user shares their favourite media content, a status update will appear in the users “sayings” and in their “Lifestream”, virally spreading the news to their entire network and driving traffic back to the media owner or publisher.
Bebo forms the centrepiece of the AOL People Networks business unit. People Networks’ collection of community platforms help improve people’s lives by connecting them with everyone and everything they care about. People Networks does this through a web-based experience on Bebo.com, through desktop clients and mobile devices. At the heart of People Networks is the Lifestream, a real-time platform for aggregating and distributing social feeds across mediums.
The launch of Bebo’s U.S. Latino platform is in conjunction with the launch of AOL Latino’s Spanish-language resource TecnoPadres.com, http://www.tecnopadres.com. This simultaneous launch further shows the integration of content across the three core businesses of AOL – MediaGlow, People Networks and Platform-A – and extends the reach of Bebo to AOL Latino consumers.
Notes to Editor:
Open Media: Established in November 2007 as a way for media companies to promote, distribute and monetize their programming, while giving users a new way to experience content online, Open Media allows users to explore, store and curate within their personal profiles their favourite global video content. They can then virally distribute that content throughout their ‘friends network’ and the wider Bebo community. MTV, CBS, BBC and more than 500 others are already a part of Open Media.
* Bebo.com is geo-targeted to show country specific content based on an individual’s location and IP address
Bebo is your life online. It is a social experience the helps you discover what’s going on with your world and helps the world discover what’s going on with you. Bebo has more than 22 million** unique visitors worldwide and on the days that they use Bebo, they spend an average of 25 minutes** on the site.
Bebo forms part of the AOL People Networks business unit which combines Bebo, the AIM (excluding AIM Mail) and ICQ personal communications networks, widget technology company Goowy Media, social search and answer service Yedda, social aggregation service Socialthing! and Userplane. People Networks’ collection of community platforms reaches 93 million*** unduplicated users worldwide. Bebo is a wholly owned subsidiary of AOL LLC, a majority-owned subsidiary of Time Warner Inc.
Source for metrics data in this release:
** ComScore Media Metrix, January 2009
*** Custom AOL-defined People Networks report, based on comScore Media Metrix Audience Duplication report (January 2009)
About Hearst Magazines Digital Media:
Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital strategy for Hearst’s magazine brands and other sites which serve the company’s consumers and audience. The unit has launched, re-launched or acquired 25 Web sites and nine mobile sites for brands such as Cosmopolitan, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as original digital properties such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com; and teen sites MisQuinceMag.com and MyPromStyle.com. To round out its growing portfolio of interests for teens and women, Hearst Digital has acquired Q&A platform Answerology.com; the eCrush Network (eCRUSH.com, eSPIN.com), a teen social community; social shopping site Kaboodle.com, and RealAge.com, a consumer health site.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry