Google, August, and CMEA Invest $5.75 Million in Pixazza

pixazza-logo is service that connects advertising to images.  The company released a press statement about their $5.75 million in funding earlier this week.  Investors include Google Inc., August Capital, and CMEA Capital.

Let’s say that you find a picture of a celebrity, Pixazza places a price tag icon on the apparel that they are wearing.  Putting your mouse over the price tag reveals an ad that tells you where you can find that product online. has a very similar feature where you upload a picture and it e-mails you the place that you can find similar products. used to be called Riya and it was rumored that Google wanted to acquire that company a couple of years ago.

“Pixazza hopes to do for images what Google’s AdSense did for web pages,” stated Bob Lisbonne, CEO of Pixazza. “We are excited about the potential our technology holds for delivering an engaging user experience that creates incremental revenue for web publishers.”

Pixazza’s angel investors consist of Ron Conway, former eBay COO Maynard Webb, and Facebook CFO Gideon Yu.  The company was started by James Everingham.  He brought together a team of people that worked on Netscape in the 1990’s to put together Pixazza.  The company is based in Mountain View, Calif.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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