MySpace and IAC’s CitySearch Partner To Take On Yelp
Yelp is currently one of the leaders on listing reviews for restaurants and bars. However MySpace and IAC/InterActiveCorp are partnering to challenge Yelp directly using the millions of users already signed up with MySpace.
Soon MySpace users will be able to look up the addresses and phone numbers of local restaurants and post comments about what they think about those places. The directory of the businesses will be provided by Citysearch.com, a company owned by IAC/InterActiveCorp.
In terms of the user interface, the MySpace/Citysearch combo looks very similar to Yelp’s. There is basic information of the business and it is followed by the comments from MySpace users. MySpace and Citysearch will sell ads to local businesses placed along the reviews. So far Coors and Outback Steakhouse have signed up as the pilot advertisers.
[via Forbes]This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry