Mogulus Turns Into LiveStream.com, Paid $100,000 For The Domain
Mogulus has decided to rebrand themselves under a new name: Livestream.com. The last time I wrote about Mogulus was around July 2008 when they raised $10 million in funding from Gannett. As part of the funding, Mogulus had to provide online broadcasting services to all of Gannett’s properties.
This week Mogulus decided to rebrand themselves into LiveStream.com. The company signed up about 1,000 accounts that are paying $350 per month for online broadcasting services. Livestream has about $12.7 million in reserves. Mogulus had raised $1.5 million in Series A from private investors in January 2008.
When the company decided to rebrand, they acquired the Livestream.com domain name for about $100,000. Through advertising opportunities with ScanScout and Google, the company is nearing profitability according to NewTeeVee.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry