Microsoft Preparing For Bing Launch With $100 Million Ad Campaign

Microsoft Corporation (NASDAQ:MSFT) is preparing for the launch of a new search engine service called Bing. Microsoft believes that they need to overhaul the brand of their search engine. As you are all aware, just doesn’t seem as catchy as

In order to push the Bing brand name, Microsoft has even budgeted around $100 million for their next search engine. The ad agency that was pulled in for help is called JWT. JWT even had to hire additional creative staff for this project given the scope of how large it is.

It is not known how Microsoft’s new search engine will differentiate from Google, but some people are saying that the multimedia search results look quite different from the standard view.

Microsoft has been having some luck with the I’m A PC and Laptop Hunter campaigns because the software giant has been pointing out how expensive Apple computers are. And for the most part, they are correct. In today’s economic conditions, many people prefer to pick up cheaper PCs over their $1,000 Mac competitors.

[via VentureBeat]

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at

Microsoft Preparing For Bing Launch With $100 Million Ad Campaign Comments

  1. cca says:

    If “Bing” can get 10% of the search market, it would be wise for them to buy Yahoo, and create a real search monster.

  2. Chris Ronk says:

    The name is fine. I could take it or leave it. The results are what is important. So far as I can see the results seem to be over-reaching… almost scary.

    Oh well, I ‘ll wait till June 3rd to make my final judgment.

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